Privacy Policy
PeakWell ("PeakWell," "we," "us," or "our") respects your privacy and is committed to protecting the personal and health-related information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit livepeakwell.com, use our member portal at health.livepeakwell.com, communicate with us, or otherwise interact with PeakWell.
1. Information We Collect
Personal Information
This may include your name, date of birth, mailing or billing address, email address, phone number, account or login information, appointment details, payment and transaction information, communications with us, emergency contact information, and other information you choose to provide.
Health Information
When you use our assessment tools or receive care through a PeakWell provider, we may collect health-related information, including medical history, current medications, allergies, health conditions, symptoms, treatment history, lab results, vital signs, intake questionnaires, and information related to consultations, prescriptions, or other services. Certain health information may qualify as Protected Health Information ("PHI") under HIPAA when collected or maintained by a covered entity or business associate.
Website and Device Information
When you visit livepeakwell.com, we may automatically collect your IP address, browser and device type, operating system, pages viewed, referring website, approximate location, and similar technical data.
2. How We Use Information
We use the information we collect to provide and coordinate care, schedule appointments, evaluate whether a treatment may be appropriate for you, facilitate telehealth visits through health.livepeakwell.com, process payments, maintain records, respond to questions, operate and secure our systems, comply with legal obligations, prevent fraud, and — where you've opted in — send marketing communications. We do not use PHI for purposes prohibited by applicable healthcare privacy law.
3. Protected Health Information and HIPAA
Where PeakWell or our affiliated providers are subject to HIPAA, PHI is used and disclosed in accordance with HIPAA, HITECH, and other applicable federal and state healthcare privacy laws — generally for treatment, payment, and healthcare operations, and otherwise only with your authorization or as permitted by law. If HIPAA applies to your care, you have additional rights described in our Notice of Privacy Practices.
4. Telehealth Services
Assessments, provider consultations, and prescriptions are delivered through our secure member portal at health.livepeakwell.com. Information submitted there may be shared with the licensed provider treating you, laboratories, and pharmacies as reasonably necessary to deliver the care you've requested. We use administrative, technical, and physical safeguards designed to protect information transmitted through these services.
5. How We Share Information
PeakWell does not sell your health information. We may share personal information with third parties when reasonably necessary to operate our business, deliver requested services, or comply with legal obligations, including:
- Healthcare providers, laboratories, and pharmacies
- Payment processors
- Appointment, scheduling, and patient-management platforms
- Telehealth technology providers
- Website hosting and technology providers
- Professional advisors
- Regulatory authorities or law enforcement, when required by law
Where required, vendors that handle PHI on our behalf are subject to appropriate contractual protections, including Business Associate Agreements.
6. SMS, Email, and Electronic Communications
If you provide your phone number or email, we may use it to contact you about appointments, your care, account information, or — with your consent — promotions. You can opt out of marketing emails using the unsubscribe link, and SMS marketing by replying STOP. Consent to promotional communications is never a condition of receiving care. Standard email and SMS are not fully secure — avoid sending highly sensitive medical information this way unless we've asked you to.
7. Cookies and Website Technology
Our website may use cookies, pixels, and analytics tools to operate the site, understand traffic, and improve functionality. You can manage cookies through your browser settings. We do not knowingly permit advertising technologies to collect PHI for impermissible advertising purposes.
8. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal and health information against unauthorized access, disclosure, loss, misuse, alteration, or destruction. No system can be guaranteed completely secure, and we cannot promise absolute security.
9. Data Retention
We retain personal and health information for as long as reasonably necessary to provide care, fulfill the purposes described in this policy, meet healthcare record-retention requirements, and satisfy legal obligations.
10. Your Privacy Rights
Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain information, restrict certain uses or disclosures, request an accounting of certain PHI disclosures, and opt out of marketing communications. To exercise a right, contact us using the information below.
11. Payment Information
Payments are processed by third-party payment processors. PeakWell does not directly store complete payment card information.
12. Children's Privacy
Our services are intended for adults. We do not knowingly solicit personal information directly from children without appropriate parental or guardian involvement where required by law.
13. Third-Party Websites
Our website may link to third-party sites we don't control. We encourage you to review their privacy practices independently.
14. Tennessee and Other Applicable Laws
PeakWell is based in Tennessee and takes reasonable measures designed to comply with applicable privacy, healthcare, consumer-protection, and data-security laws in the jurisdictions where we operate.
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our services or applicable law. The "Last Updated" date above reflects the most recent revision.